About us

About our company

This site is owned and operated by Universal Watch Company of Las Vegas Nevada We also own and operate teno.com, boccia.com, SBwatches.com & watchclub.shop.

Universal Watch Company of Las Vegas Nevada was originally established in Brookline, Massachusetts in 1994.

Led by Raphael Cohen who started in the Jewelry and watch industry in 1975 in Framingham, Massachusetts.

From the start, Raphael developed a passion for watches. Over the years, watches became a big part of his retail store assortment.

Casio digital was the first brand he introduced to his clients followed by many brands over the years from Seiko and Raymond Weil in the 70’s to Cartier in the 80's.

In 1985, Raphael Jewelers,  Framingham Massachusetts was selected to host a Tiffany and Co. boutique – one of few in the US .

Universal Watch Company, Inc. was formed 1994 to bring the unique AKTEO thematic watch line to the United States from France.

"We always got involved in the design of our products making suggestions to our suppliers, we changed the design to be suited to our customers."

In 2003, Universal Watch Co., Inc. moved to Las Vegas, Nevada to open several TeNo stores.

40Nine watches was launched in November, 2013 in an effort to provide customers with a fun, sporty, inexpensive watch that would certainly get noticed.  

40Nine watches come in dozens of vibrant colors and 3 sizes for both men and women.  They are all water-resistant to 165 ft. and carry a 2-year warranty on the movement.  The best part?  They are only $49!  

Need a little more mechanics to your timepiece?  40Nine now offers the "Chrono Sport" line featuring all new color combinations, a perfect 45mm for men and women and is only $99!  

June 5th, 2017

Back to basics

Revenge of simplicity

For our new line of 40NINE watches we are seeking to relieve you from the clutter that surrounds our lives these days.

 In this collection we created the most simplistic designs in the spirit of the Bauhaus design movement.

 With a unisex size of 43 MM, in our Basic large collection, and for those who prefer a smaller size watch, we created the 35 mm Basic small collection.

 Our Basic small in 35 MM will assist the younger generation in telling time the conventional way.

 We have worked on these designs for the last year and the results are fascinating.

 And then we made SOLO the first one hand watch for $49.  It will slow the pace of life by measuring time five minutes at a time.


Our newest designs can be viewed and pre ordered here.

All watches passed a water resistancy test up to 50 meters.


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